Whats the difference in RGB & CMYK ?

RGB and CMYK represent abbreviations of two types of color systems. The main difference between RGB and CMYK is that the first one is used for the digital world and the second one is used for the print world. RGB or RED GREEN BLUE – represents that color space used for computer monitors, video systems, TV, mobile phones, etc. The RGB color system consists in: 100%Red+100%Green+100%Blue= White. There is no room for black.

CMYK stands for CYAN, MAGENTA, YELLOW and K is for BLACK. By combining 100%Cyan+100%Magenta+100%Yellow= a Black that is not 100% pure Black, but a dark gray. By adding the K (Black) to the color system, the result will be a perfect Black, just like in RGB’s case, when the result of the three colors combination is 100% white.

If your graphic designer is designing you something for digital format only, he/she will design it in RGB mode. This means you can use that design for online purposes only, this file is not intended for printing purposes. Should you decide to print this file, the colors will be off, it will be grainy and will not look right. The same goes for designing something for printing purposes like a flier or business cards, you will want your graphic designer to design these in CMYK print ready format.

What is a vector design?

Vector graphics and "bitmapped graphics" are the two fundamental structures for digital images. However, vector designed images are very space efficient compared to bitmapped images, and they maintain all their detail when zoomed in and out. For example, vector art is the format you would want your logo design to be created in, you want to be able to shrink your logo down and blow it up to the size of a billboard if necessary and you want to be able to do this without losing any quality. That is where vector art comes into play.

Vector images are made up of many individual, scalable objects. These objects are defined by mathematical equations rather than pixels, so they always render at the highest quality. Objects may consist of lines, curves, and shapes with editable attributes such as color, fill, and outline. For more information on vector design please contact UrbanDesignFirm.com in Boise at 208.342.2244 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

What to look for in a quality graphic designer

If you are like all business owners out there you want your companies brand, website and marketing materials to stand out from your competitors. We all know that a business who spends time branding their company tends to stick in your potential customers mind more so than those companies who do not, but how do you make sure you get the quality design you are looking for? Hiring a graphic designer is easy but hiring the right graphic designer takes a bit more time. Below are a few things you will want to consider when hiring a graphic designer to design for your business.

Take a look at the graphic designers portfolio- chances are... if you do not like anything in their design portfolio you will most likely not like anything they will create for you.
Make sure your graphic designer is an actual graphic designer - Although their are number of people who lay claim to the title you will want to make sure they are designing your materials in the industry design programs such as Adobe products.
Make sure your graphic designer has knowledge about the printing industry - You will be hiring your designer to create an array of printed materials and promotional materials for your business, make sure your graphic designer knows how to make these materials print ready so when you get the final product in your hands it is correct. There is a difference when it comes to web ready files and print ready files.
Modern design and is up to date with current trends - You are looking for a graphic designer to freshen or create your business a new look, you want to make sure the designer you hire style is up to par with today's trends.
Creative - This is the most important factor when hiring a graphic designer. Without creativity you have nothing. Get to know your graphic designer, You want a graphic designer that is creative yet is meticulous about the quality of work that goes out their door. Trust in this individual for they are the professional. Creativity takes time and you want someone who is a creative individual and an artist.

For more information UrbanDesignFirm.com in Boise offers a free .5hr consultation for all new design projects, we would love to discuss your needs with you. Contact us today for more information.

Creating the right image for your audience

In today’s world, grabbing someone’s attention needs to be done in a split second. Organizations only have one chance to really make an impression upon the marketplace. With increasing amounts of information within the average persons’ reach, it is harder than ever to leave a lasting impression on the audience that can benefit from the services provided by your company. A proven method that can mean the difference between a potential client taking the time to find more information or move onto the next idea is a visually stunning presentation. To solve your graphic design needs, finding a professional design firm that understands the importance of first impressions is vital.

The rise in the use of the Internet for marketing purposes means that a design firm must develop a comprehensive marketing approach toward getting their message out. Developing the right graphic that really stands out is just the first step in a full-fledged marketing endeavor. Incorporating these visual elements into the traditional and newer forms of media requires understanding the variations between most effective practices. With the expertise needed to tailor a message toward websites, printed logos, social media, SEO and multimedia graphics let UrbanDesignFirm.com step up to the challenge.

Get a polished look with quality graphic design

At UrbanDesignFirm.com we specialize in creating lasting branding that you can trust will flow and coordinate throughout your company's printed materials as well as online. Our designers take great pride in the quality of their craft and therefore go to great lengths to produce high quality designs that make you STAND OUT from the competition.